At Athlete’s Choice Massage, protecting your personal information is one of our highest priorities. We manage client information in full compliance with the Alberta Personal Information Protection Act (PIPA) and other applicable laws. This policy explains how we collect, use, and safeguard your information, and outlines your rights.

This policy applies to Athlete’s Choice Massage as well as any therapists or individuals providing services on our behalf. A copy of this policy is always available upon request.

What Counts as Personal Information

Personal information means any data that can identify you as an individual. Examples include:

• Name, home address, phone number, and email address

• Age, birth date, gender, marital or family status

• Credit card or billing details

• Health history or insurance information

• Other details you provide to help us deliver services

Information We Collect and Why

We only collect the information we need to provide you with safe and effective care. This may include details required to:

• Deliver massage therapy and related services

• Process payments for treatments, retail products, and gift certificates

• Facilitate direct billing with Extended Health Benefit Insurance providers

• Communicate with you regarding appointments or clinic updates

Most information is collected directly from you. In some cases, and with your consent or as permitted by law, we may collect information from other sources.

Consent and Transparency

We are committed to being open about why we collect personal information.

• Whenever possible, we explain the purpose before or at the time of collection.

• If the purpose is obvious—such as using your credit card to process a payment—consent is assumed.

• Express consent is obtained for specific uses, and certain services may not be available if required information is withheld.

Withdrawing Consent

You may withdraw your consent to the collection, use, or disclosure of your personal information at any time, unless the information is necessary for legal or contractual purposes. Please note that refusing certain information may limit the services we can provide.

Collection Without Consent

In limited situations permitted by law, we may collect or use personal information without consent—for example, to respond to an emergency or meet legal requirements.

Use and Disclosure

Your personal information will only be used for the purpose it was collected, unless you give consent for another use or disclosure, or unless required by law. If we plan to use your information for a new purpose, we will ask for your consent first.

Safeguarding Your Information

We take reasonable steps to ensure your personal information is accurate, complete, and secure. Clients are encouraged to notify us of any updates that may affect their care.

Personal information is protected through security measures appropriate to its sensitivity, guarding against loss, misuse, unauthorized access, or disclosure. When information is no longer required, it is retained only as long as necessary for business or legal purposes.

Access to Your Information

You have the right to access and request corrections to your personal information, subject to legal exceptions. If access is denied, we will provide an explanation.

Requests for access, correction, or information can be directed to:
Nicole Bablitz-Parker, Compliance Officer

Questions or Concerns

If you have questions about how Athlete’s Choice Massage collects, uses, or discloses personal information, please contact us directly. If you are not satisfied with our response, you may also contact the Office of the Information and Privacy Commissioner of Alberta.

Updated September 7th 2025